Our Team

Schuyler Rooke is the founder of Mid-Atlantic Partners, born from his deep passion for working with small businesses throughout the Mid-Atlantic region. While many professionals lean heavily into either analytics or business development, Schuyler has deliberately cultivated both skill sets, enabling him to deliver balanced, strategic execution. What truly sets him apart is his relentless energy and unwavering confidence in his ability to drive results for his clients.
Prior to launching Mid-Atlantic Partners, Schuyler held key roles across the investment and corporate strategy landscape, including:
 

•    Vice President at a lower middle market private equity firm
•    Manager of Strategy, FP&A, and Corporate Development at a NASDAQ-traded healthcare services company
•    Senior Deals Associate in PwC’s Strategic Value Consulting group
•    Analyst at a boutique lower middle market investment bank

 

Schuyler holds a BA in Economics and English Literature from Bucknell University and an MBA from Rutgers Business School.
He actively supports causes and ecosystems he believes in. He serves as a Board Member for the Mt. Pleasant Animal Shelter in East Hanover, NJ, where he champions new initiatives to improve animal wellbeing. Schuyler is also a member of the Country Roads Angel Network (CRAN), where he supports West Virginia-based entrepreneurs with access to capital, strategic guidance, and mentorship.
Schuyler lives in Bucks County, PA, with his wife Rian, their daughters Josephine and Audrey, and their dog Beatrice.
Connect with Schuyler:

📩 schuyler@mid-atlanticpartners.com
 

Will Griffin founded Mid-Atlantic Partners based on his passion for working with and improving small- and medium-sized businesses in his hometown region. Skilled at both data analysis and processes development, Will is keen to leverage analytics to drive efficiencies and identify revenue opportunities. 

 

Prior to founding Mid-Atlantic, Will was the Director of Finance at Ramp Health, a corporate healthcare services company. Previously, will worked at PwC as a Senior Associate in the M&A Advisory practice, focused on buy-side private equity due diligence and sell-side strategic divestiture planning. Before going to business school, Will spent several years in advanced analytics, first at Nielsen consulting for brands like P&G, Mars, and General Mills, as well as in-house at Kraft Heinz on the Sales Analytics team.

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Will received a BA from Middlebury College and an MBA from Cornell University where he graduated with academic honors and was the recipient of the Eric Beringause Merit Scholarship. He is in process of earning a Masters in Mathematics from Villanova University. 

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Will lives in Blue Bell, PA with his girlfriend.

 

You can connect directly with Will by emailing him at:

will@mid-atlanticpartners.com 

Rian Rooke is the glue that holds Mid-Atlantic Partners together. Her relentless commitment to making the everyday complicated tasks easy, allows the firm to reach new heights. Hand her a rubber band, paper clip, and toothpick, and she'd make a mousetrap. 

 

Previously Rian ran event operations, management and coordination for Jean-Georges Hospitality in New York City. 

 

Rian graduated with a BA in Psychology from Columbia University with honors in 2019.

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You can connect directly with Rian by emailing her at:

rian@mid-atlanticpartners.com